The Mazda Lineup Shines in the Buyer’s Choice Awards

January 26th, 2017 by

Mazda Lineup

In the first-ever Buyer’s Choice Awards, the Mazda lineup shows clear dominance when it comes to consumer interest and research, taking home four different awards. These wins are not really a surprise. The Mazda brand displays a unique vision when it comes to branding and design, and it’s backed up with the high-level engineering and performance standards drivers are looking for.

The Selection Process

This year marked the first time that presented the Buyer’s Choice Awards, and the company has an interesting angle for choosing the winners. has about eight million shoppers that utilize its site for research and information. The company extrapolated data to compute which vehicles generated the most site traffic and lead submissions to dealers from October 2015 to October 2016. The winning vehicles were simply those with the highest results. This awards are exciting because they represent active research and purchase requests, which are indicators of consumer demand.

The Winning Mazdas

Three different Mazda models earned this year’s honors. The winners of the Buyer’s Choice Awards are:

Mazda MX-5 Miata – Convertible Category

The Mazda MX-5 Miata is adrenaline-fueled, driving heaven. With its aggressively styled design, this is a true roadster that delivers sportiness and fun at an affordable price. Its longstanding base of loyal fans make it a perennial favorite.

Mazda CX-5 – Small SUV Category and Overall SUV Winner

The Mazda CX-5 cleaned up, winning both the small SUV and Overall SUV categories, thanks to its exciting, engaging all-around performance. The Mazda CX-5 is spacious, sporty, and fuel-efficient – a winning combination!

Mazda CX-9 – Large SUV Category

The Mazda CX-9 is a three-row crossover that gives families modern style plus minivan-like capabilities. Tons of cargo space, great fuel economy, and luxurious amenities make the CX-9 the ideal option if you need a stylish multitasker.

Mazda Loves Awards

The Mazda lineup keeps proving itself as a leading choice again and again. Here at Biggers Mazda, we’d love to show you why people are so enthusiastic about our vehicles. Contact us if you’d like to hear more about the Buyer’s Choice Awards or set up a test drive of the MX-5 Miata, Mazda CX-5, or Mazda CX-9. We’d love to see you down at our dealership anytime!