Mazda Announces Exclusive Mazda MX-5 RF Launch Edition

August 31st, 2016 by

Mazda MX-5 RF Launch EditionA new Mazda MX-5 Miata model that was introduced at the 2016 New York International Auto Show is now set to be released in limited numbers as the 2017 Mazda MX-5 Launch Edition.

Only 1,000 of these vehicles will be made available to U.S. buyers, with a select number of Mazda’s biggest fans getting the first opportunity to order the limited edition car via an email offer. This batch of chosen customers will have limited time to preorder the Mazda MX-5 RF Launch Edition; once that window closes, ordering opportunities will be opened up to the rest of the public.

Exclusive Style

The exquisitely sleek Mazda MX-5 Miata RF Launch Edition will bring gorgeous, sporty style to the road in an enviable package that is sure to turn heads everywhere.

The car will feature the exclusive exterior color of Machine Gray Metallic, along with Auburn Nappa leather interior trim and a hand-painted black roof panel.

As an added bonus (as if consumers needed extra incentive to drive such a superb vehicle!), buyers will receive a custom-crafted and numbered 42mm Tourneau watch as a commemorative gift with their limited edition car.

The Mazda MX-5 RF Launch Edition will include the buyer’s choice of a 6-speed manual or 6-speed automatic transmission.

Almost 3 Decades of Excellence

The Mazda MX-5 has been the best-selling roadster in the entire world for 27 years, garnering highly coveted awards such as “2016 World Car of the Year” and “World Car Design of the Year” along with hundreds of other honors.

Mazda executives view the creation of the Mazda MX-5 RF as the next step in the charmed legacy of this elegant model line, and offering loyal customers the first chance to purchase the Mazda MX-5 RF Launch Edition is just one way the automaker is saying “thank you” to devoted drivers.

As the special edition car is being sold in such restricted numbers, consumers who are not able to purchase the limited edition vehicle can still have their choice of other retractable fastback models that will be made available with alike colors and combinations, but the Machine Gray Metallic exterior color and Auburn Nappa leather interior and badging will remain exclusive to the special edition car.

Pricing and ordering details for the Mazda MX-5 RF Launch Edition have not yet been released by Mazda. Other 2017 Mazda MX-5 RF models are slated to be at U.S. dealerships during the first part of 2017.

Be Among the First to Know

Local consumers can stay informed about the new 2017 Mazda MX-5 Miata RF models and their impending release dates at Biggers Mazda. Stop in and see us, or contact us today!