The Mazda Deep Orange Concept: Built For a New Generation

September 7th, 2013 by
2013 Mazda3 5-door

Get details on the Mazda Deep Orange Concept and test drive the 2013 Mazda3 5-Door Hatchback.

Here at Biggers Mazda in Elgin, we’re proud that young people everywhere are drawn to the style, technology, and thrill that Mazda models have to offer. For example, the Mazda3 4-door and Mazda3 5-door hatchback are some of the most popular vehicles among Millennials today. While the Mazda3 is a spunky compact car with lots of space, modern tech features, and sporty driving dynamics, many Millennials are starting to look for a bigger, more top-of-the-line sports car. That’s where the grad students at Clemson Unviersity’s International Center for Automotive Research come in.

A 21st Century Sports Car

If you’ve been following Mazda concept cars over the years, then you’re sure to be pleased with the way this one turned out. Built at Clemson with the backing of Mazda, Deep Orange is a concept sports sedan for a new generation.

Run by a 1.5L four-cylinder gasoline engine with SkyActiv technology along with an electric motor and lithium-ion battery to deliver power to the rear wheels, Deep Orange is an engineering marvel. In fact, utilizing this innovative setup drivers can choose to use either full-electric or gasoline modes as the two independent power plants work together to deliver a punch.

Singular Design

The one-of-a-kind design of Deep Orange is something to behold. Using an advanced metal bending technology from Ohio’s Industrial Origami, the grad students at Clemson built the load-bearing BIW by folding an aluminum sheet into parts that are joined together with adhesive or rivets.

The striking doesn’t stop under the skin, though. The exterior of the Deep Orange concept builds on Mazda’s “zoom zoom” tradition, with an aerodynamic and sturdy look that imparts an attitude of speed and strength.

What’s on the Inside

The latest of the Mazda concept cars has plenty to offer on the inside as well. While it holds true to the sporting tradition with a kind of minimalist feel, there’s still plenty for Millennials to play with. Beyond the speedometer and gear selector, the car’s integrated infotainment system tunes drivers and passengers into all of their technology.

Where to See It

Deep Orange looks to make several showings at upcoming auto shows, including the Los Angeles, Chicago, and Detroit auto shows, where attendees will be able to check it out with all the other models in the new Mazda lineup.

Posted in Mazda Models